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"We launched Little Gecko from our own home in Joondalup, Western Australia, in May 2012. My wife Vicki has a background in retail and had always wanted an online kids clothing store and I’ve a background in building e-commerce systems so I could set it up myself.
"In terms of growth, we’ve gone from nothing to what the website is today in 22 months. We have in excess of 12,000 Facebook friends (many of whom are customers) and an average 400 transactions per month."
"A lot of growth comes from word of mouth, plus we use paid advertising on Facebook for promotion of the page and individual posts, but not for sidebar ads. We also do a monthly newsletter with exclusive specials for subscribers. For us, Facebook is by far the most useful social media channel because our market is mums and Facebook is number one in that demographic."
"We wanted a fully hosted e-commerce system that would be easy and intuitive for Vicki to use. We researched and trialled several other platforms, before deciding on Shopify.
Shopify is great. You start by selecting a template and then use the graphical template editor to customise it to your look and feel. Then, you enter your store’s information, add your products and images and your site’s ready to go on PC, tablet and mobile. Mobile’s really important because probably 60 per cent of our customers access the site from their phone."
"Shopify is an all-in-one package. Your Shopify site can be integrated with Facebook and can use gift cards and discount coupons to incentivise customers. Shopify also has very good SEO out of the box, meaning your site will rank well on Google without paying extra. You also don’t have any IT hassles. Being a hosted platform, Shopify looks after the hosting, bandwidth, backups and other IT stuff for you, leaving you free to concentrate on running your business. There is also a strong community of professional designers and Shopify experts to support you – we use eCommerce Mentor."
SecurePay integrates smoothly with all major shopping carts.