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Considering the fact that most of us keep our phones at arm’s reach, it’s no surprise that SMS messaging can be a strong retail marketing strategy to effectively increase reach and advertise your brand.
At Seamless expo in Melbourne this May, LUSH Cosmetics Brand Communications Manager Natasha Ritz (above) will reveal what helps her, and LUSH, drive sales. We get a sneak peak here.
There are now so many marketing channels, businesses are struggling to utilise and master them all. Marketing guru Craig Davis gives the lowdown on channelling your time into just a few.