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With 93 per cent of Pinterest users engaging with the platform to research purchases and 64 per cent of Twitter users following brands, the influence of social media on shopping behaviour can’t be ignored.
It’s the perfect eCommerce story. Accountant, Sharon Chim, couldn’t find stylish nursing wear following the birth of her son so shipped some in from overseas and launched an online store. Twelve years later, it’s Australia’s leading pregnancy and motherhood online boutique. Here’s how she did it.
To build a successful eCommerce business, retailers must understand what their customers want from delivery. With 96% of consumers saying they would shop with a retailer again following a positive delivery experience – the opportunity is huge.
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